Reyna Abadilla
Digital Media Portfolio



Logos and Branding


1. We began by drawing our rough drafts of what we wanted our logo to look like. We drew about 4 different ideas and narrowed it down to one option. We chose our color pallete and then took a picture of the drawing we wanted to recreate in Adobe Illustrator. We uploaded our picture in Adobe Illustrator after creating a new file. I traced my drawing using the Curvature Pen Tool. I used the Gradient tool to create my sky, then used the Eclipse Tool to create what would become my sun. I used the Gradient Tool again and adjusted it so that the sun's colors would appear to be changing outward from the center. I also went to fx, Stylize, and then to Outer Glow so that the sun would appear to be glowing! I went online to search for mountain ranges that I could trace. I chose a range from the Yosemite National Park and copy and pasted (copy image/ctrl+p) the image to Adobe Illustrator. I began image tracing the picture with the Pen Tool by starting in the left corner where I wanted the range to begin, tracing along the ranges, dragging the Pen Tool down to the bottom of the image, going across the bottom, and then reuniting with the first point that I began with. I repeated this step, each time tracing a different part of the range so that I could achieve depth into my logo. After repeating this step, I aligned all the different traces together and grouped them. I dragged it over the previous drawing of my "R" and erased the excess edges. I made clouds by using the Eclipse Tool and adjusting the sizes and length of different circles, and then combining them. I grouped the circles and then went to fx, Blur, and selected Gaussian Blur. This gave the clouds a "cloud-y" appearance. Then I began adjusting the Gradient colors of the mountains to achieve more depth into the logo. The trees took the longest. I looked for tree vectors online and found one that I liked. I went to image trace and selected Silhouette. I adjusted the tree to the height and color that I wanted using Gradient and Free Transform. I began duplicating the tree and then I adjusted the colors and height of those that I duplicated to give my logo variation. I grouped all of my variating trees so that I can duplicate those too. Once I multiplied the grouped trees, I placed them in a line and adjusted the height. To give my logo more depth, I made one last mountain with the Curvature Pen Tool. I made a river and a riverbank with the Curvature Pen Tool, and then searched for vector butterflies. Once I found one, I went to image trace and selected Silhouette. I changed the colors with Gradient and finished. Then, I had to add the cut line. To add the cutline, I downloaded a file from Mrs. Scorpiniti. I created a second artboard using the Properties channel, and selected the entire sticker using the Selection Tool, and then copy and pasted using control+c/p. After moving the second version of my logo, I went to Object, Path, and Outline Stroke - then Outline, Path, Offset Path. Then I went to Pathfinder in the Properties channel and pressed unite all. After that, I changed the Fill of my logo to the downloaded cutline file and switched the colors so that the cutline would only appear on the outer rim of the logo. After this, I saved it as a PNG file to my desktop.
2. A cut line is a tool that makes an image able to be used as a sticker. It's important to use when making a sticker because if you don't use the cut line, the image won't be able to come off the sheet, and instead would just be a big, large sticker.
3. Branding is creating a unique way to promote yourself to the public. It's important when getting a job so that you can stand out and you're more viable to be employed.
4. I think I deserve a 3 at most because my logo looks pretty simple. There were other things that I wanted to add to my logo, such as a campsite but I figured my drawing was already so crowded that it didn't need it.